ABE, Makoto

			Japanese

Professor

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ABE, Makoto

Personal Homepage

Office

E-mail

Faculty of Economics,
The University of Tokyo,
7-3-1 Hongo, Bunkyo-ku, Tokyo, 113-0033

abe at e.u-tokyo.ac.jp
Please replace "at" with@

CURRENT TITLE

4/04 - current	Professor	The University of Tokyo, Faculty of Economics
1/98 - 3/04	Associate Professor	The University of Tokyo, Faculty of Economics

EDUCATION

7/84-8/91	Massachusetts Institute of Technology, Cambridge, MA Ph.D in Operations Research; Thesis: A marketing mix model developed from single source data: A semiparametric approach (supervisor: J.D.C. Little)
9/79 - 6/84	Massachusetts Institute of Technology, Cambridge, MA SM and SB in Electrical Engineering and Computer Science

EXPERIENCE

7/98-8/98	Visiting Associate Professor The Humboldt University, Berlin, Germany
8/91-12/97	Assistant Professor The University of Illinois at Chicago, Department of Marketing
9/86 - 8/91	Research Assistant Sloan School of Management and Operations Research Center, MIT

Research Field

Marketing

Research Theme

Analyzing various marketing phenomena using models at an individual level and deriving managerial implications that are useful to practioners. Macro statistics of firms, such as sales and market share, result from aggregation of individual consumer purchases. To gain better insights into the process, micro-level analysis of consumer behavior, either with household-level disaggregate data or by laboratory experiment, is warranted to understand the underlying behavior that is responsible for macro-level phenomena. Recent advance in information technology allows collection of such individual data with ease through a POS system and over internet. Currently, managers are not sure how to make better use of ever increasing amount of data for strategic purposes, and research needs for individual-level modeling is growing rapidly. Taking advantage of the size of disaggregate data, my research focuses on nonparametric statistical methods and micro-level simulations.